Top 7 Reasons to Exhibit at In Person Trade Shows

 

 

Are you attempting to figure out how exhibiting at a trade show might help your business? Or do you have a calendar full of events but aren’t sure what value they provide to your company? In either case, you’ve probably wondered why you should display at a trade fair and not at in person trade shows. Trade exhibitions and fairs are great for building brand awareness and reaching a larger audience. However, there’s more to it than that.

However, many businesses struggle to justify this pricey method of promotion. This is especially true if you are new to the business and have never attended a trade fair. So, in this post, we’ll look at some of the advantages of participating in these activities.

 

 

Trade Show Exhibition

 

Exhibiting at a trade show increases your company’s visibility and reputation. It allows you to develop and grow a presence in your target market. It also helps you generate new leads, acquire new consumers, and finally develop a more well-known brand.

However, the expense may be a concern because you’ll need to educate your workers, build a beautiful booth, and put on an entertaining performance to attract customers. But if you play your cards correctly, it may pay off. Let’s take a closer look at these advantages to gain a better idea.

 

 

1. Making New Connections

 

Have you ever attempted to follow up on a sales prospect only to find yourself leaving message after message in their voicemail box? The most challenging element of outbound marketing is getting your message heard. When your company is one of many attempting to win a new client or customer, disregarded communications and a lack of interest are the norm.

One of the most significant benefits of exhibiting at a trade show is that you may meet and engage with potential clients in person rather than over the phone. You’re simply another voice on the phone; in person, you’re someone people know, recognize, and want to engage with.

Many potential clients will not buy your product or service on the trade show floor, even though some will. Those who refuse to commit to a transaction in person, on the other hand, will be considerably more open to your sales efforts once they see you as a real person rather than simply another salesperson.

 

 

 

2. Strengthening your Bond with Existing Customers

 

Exhibiting at a trade show helps you to meet existing customers face-to-face, just as it allows you to better interact with prospective consumers. While most business today is performed by email or phone, face-to-face meetings remain a terrific method to conduct business.

According to a well-known financial newspaper, face-to-face interactions are the most efficient approach to developing connections with prospective and present clients.

Have you ever had a consumer through email double their monthly spending? While it is uncommon for consumers to commit to significant agreements through email or phone calls, trade fairs are frequently a venue for customers to approach you with long-term plans and huge orders — orders that may be quite profitable for you as an exhibitor.

Face-to-face interactions at trade exhibitions are suitable for your company’s relationship with its consumers. However, technology has made it easy to dismiss them as a thing of the past.

 

 

3. Keeping up-to-date

 

There is always space to learn more about your sector, no matter how long you have been in the company. These presentations, given by industry professionals, might offer you new insights that you would have missed otherwise. Learning about new ideas and trends in your sector will influence how your company runs in the future.

Exhibitions or Trade Shows are also venues for companies to introduce new ground-breaking goods or reveal cutting-edge advancements. The ramifications for you are significant since their revelation may force you to rethink how your company runs.

Simply being a part of an exhibition allows you to learn about your sector’s direction, giving you time to plan your company plans more effectively.

 

 

4. Opportunity to Expand

 

You’ll have the opportunity to engage with prospective consumers and prospective vendors whether you attend a vertical or horizontal trade show. As a result, a trade show is more than just an opportunity to extend your distribution; it is also an opportunity to expand your supply chain.

While your sales and marketing teams are engaging with prospects to create new sales, your Purchasing Manager may engage with new vendors and contractors who can help your company expand. As a result, a trade show provides your company with a two-sided chance to increase its sales and supply chain.

 

 

5. Brand Advertisement

 

In person trade shows are the only places where you have equal access to prospective consumers as your larger competitors. This gives them a tremendous chance not just for direct sales and marketing but also for developing your brand and portraying your company as an industry leader.

There is no greater chance to offer your brand a significant boost than a trade show, from free giveaways to trade show displays. A single display might be all it takes to transform your business from up-and-comer to established industry leader if you can create an exhibition stand that gets the proper sort of attention.

 

 

6. Getting to know about your competitors

 

It pays to keep your clients close and your rivals close in business. Exhibiting at Trade Shows help you to see what your rivals are doing well and adapt their strategies to your firm.

Is there a particular rival in your business that appears to be expanding quickly? While your sales staff utilizes the trade show to meet existing clients and connect with new ones, peek around at the other exhibitors to see what they’re doing differently than you.

Great businesses are aware of their rivals, and events like these are one of the greatest places to engage with them and learn about their sales approach, pricing, and reasons for success.

 

 

 

7. Training your Staff

 

In Person Trade Shows are a great way to expose your sales staff to hundreds of diverse prospects in a short amount of time. They are, in many respects, sophisticated sales training on fast-forward – a short experience that allows you to swiftly try new sales tactics and marketing ideas in a highly responsive environment.

There is no better location to test and optimize your lead-generating approach than a trade show. Try out a few different sales presentations on prospects to see which ones work and which ones don’t, allowing you to refine your sales techniques in only a few days for future trade fairs and industry events.

– By TrueBlue Exhibits ©