Name: Trueblue Exhibits
Rating: 5 (20 reviews)

Benefits of Wood Trade Show Displays

Wood trade show displays are inherently beautiful. They are natural, strong, durable, and come in different finishes and varieties. You can choose from sanded, stained, or clear-coated options. You can also go for veneer or laminate, which has the same natural feel of wood but costs less. Overall, wood displays offer a wealth of benefits. […]
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Effective Ways to Cut Your Trade Show Marketing Costs

Trade show marketing allows you to meet dozens of potential clients in a single day. It is the most effective way to increase awareness for your business and acquire new leads. However, despite their effectiveness in boosting brand growth, trade exhibitions can be costly. Below are some tricks to help you profit from trade show […]
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How Trade Show Marketing Helps to Solve Customers’ Problems

Trade shows have continued to stay relevant, even though online advertising accounts have more than 50% of digital marketing. This is because both the consumers and business owners benefit from face-to-face interactions. Keep reading to see how portable trade show displays help customers to solve their problems. While it is essential for a customer to attend a […]
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Island Exhibits – Show Rules and Advantages

If you can afford the extra space, the island exhibits offers the least restrictive show rules of all the booth space layouts. Key features include aisles on all sides, allowing access to the exhibit from all directions. Another way of saying it is that you have no neighbors, you are an island. Because there is no one else […]
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Trade Show Booth Marketing Ideas

Trade shows are among the best and most successful face-to-face marketing strategies. Nothing replaces face-to-face marketing. That is why trade events and shows still remain to be one of the best forms of marketing. Although it can be an expensive marketing method, the returns can be incredible. As a marketer, you feel a sense of […]
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Why is Display Labor So Expensive on Show Floor

Have you ever asked yourself why labor costs are so high? Really – why does labor cost $110 – 120 an hour on the show floor? In today’s market you may guess that these carpenters, teamsters, and other “blue collar” workers have a total income around 50 to $60,000 per year depending on the work […]
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Avoiding Common Mistakes When Selecting a Booth Space

It is important to analyze the floor plan of a building and include tips on how to avoid the most common mistakes made when selecting a booth space. At Exhibit Edge, we have seen many exhibitors pick a booth space only to get to the show and be totally surprised that a large hall column is in their […]
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What is the Material Handling Form

So you have heard different names for shipping documents: Bill of Lading, Material Handling form, Airbills, etc. These terms are used interchangeably but do have different meanings. A Material Handling form is an authorization for the show contractor to perform the drayage service. A Bill of Lading is a contract document between the shipper (you) and the transportation company. […]
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Show Floor Follow-up

Let’s focus on show floor follow-up. At TrueBlue Exhibits, we have attended hundreds of show floors and have been badged as an exhibitor and an attendee. We’ve visited many exhibits and exhibitors and have received the proverbial token email after the show, and have never been contacted again. We’ve also received the voicemail message with the […]
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Show Floor Questions and ROI Basics

It is a fact that at least 80 percent of leads are not followed up on after a trade show. One of the biggest reasons is that lead collection information is generally left to a badge reader or a business card, and little information is captured after that. Over the course of a three day show it’s […]
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