Tradeshow Strategies: Las Vegas Custom Exhibit Rentals

Tight budgets and hyper-competitive marketing environments, improve product sales and make your brand stand out. However, these are just a few of the many challenges faced by today’s exhibit/event managers. Dr. Suess has written a book, Oh, the Challenges You Will Face! This book provides a little extra motivation toward getting us to the places we all need to go. You might be wondering if Las Vegas Custom exhibit rentals are suitable for you. 

In the world of exhibits, we know budgets are fixed. Before getting to the fun stuff, 35 percent of our budget goes to purchasing floor space. If we don’t create an inviting atmosphere to solve these challenges, thousands of potential customers will walk by a slab of concrete. So there are a lot of decisions that go into making and maximizing the budgetary dollar.

One option is that you should examine the pros and cons of incorporating rental exhibits as a component of your broader strategy. Rentals may make sense based on your individual approach. But you need to evaluate your plans and goals before reaching any decisions. Answer the following questions as it will help you determine which strategy for your Las Vegas custom exhibit rental company might suit you the most.

Do you only exhibit at one or two shows per year? Does your program involve multiple shows annually? 

When your tradeshow schedule has only a limited number of shows, custom exhibit rental may make sense. When you are purchasing a custom exhibit. It allows maximum flexibility to create a unique space. Hence, the costs associated with ownership must be considered. For starters, you will need to store the exhibit during downtime, either at your location or your exhibit company. The cost of refurbishing and updating the exhibit for each tradeshow can total approximately 20 to 50 percent of the total value of the exhibit. Furthermore, when you do decide to retire an older exhibit, disposal fees are an additional cost, a cost many fail to consider when purchasing.

Do the shows overlap or are they conveniently spaced out? 

If your industry clusters show closely together, owning exhibits may require you to own multiple. Considering the cost of ownership noted above, this can be a budget killer. Renting allows you to participate in multiple shows allowing you to focus on marketing strategy rather than exhibit logistics. Plus, you get the advantage of covering all of the major events at a more reasonable cost.

Is your exhibit focused on brand building, marketing-specific products, or both?

Source: https://trueblue-exhibits.com/10-x-20-Las-Vegas-custom-exhibit-rental-trade-show-booth-portfolio/uavtek-10-x-20shot-show-custom-trade-show-exhibits/

 If your company has a specific marketing strategy that carries over to all the shows you participate in, producing and owning a single exhibit may be your best option. In case your company has different goals at specific shows or promotes different products at multiple shows, renting allows you more flexibility to handle each challenge. However, if you’re creating brand awareness at one event and displaying large products at another, the exhibit required may be very different.

Does the booth size vary from show to show or are you consistently purchasing the same size space? 

You can purchase custom exhibits allowing you to participate in multiple-sized spaces. But this adds to costs as displays need modular components you can use independently. As different shows bring in diverse attendees. You may require a different look to appeal to that market or to display different types of products. With Las Vegas custom exhibit rentals, it’s easier for you to pick the best available space at a show knowing your exhibit options are more flexible. If you run into limited space availability, renters have the option to add a double deck structure. This increases their floor space when it’s required. Finally, if your company is growing, renters can easily increase its size. You can do this without adding additional capital expenses to your books.

Is your corporate culture one of maximizing the cost of ownership by using the same exhibit for multiple years? Is it important to change the look and feel of the display after limited uses? 

Some companies are comfortable with a consistent exhibit for multiple years. But others believe change is important to gain attendees’ attention. Tradeshow custom exhibit rentals gives you the flexibility to evolve your presence after only a few shows or even from show to show.

Does the company allow for capital purchases? 

A new exhibit requires a large initial cost related to building your tradeshow exhibit. Does your company have the budget for a new build and will there be room for a replacement when the time comes? With Las Vegas custom exhibit rental rentals, there is no need for an initial investment. This makes it much easier to get a new look. You should have more room in your budget to put toward larger spaces while customizing the exhibit with high-impact graphics.

Overall, renting is a beneficial strategy when used correctly. This is something we suggest more often to our clients. If your company exhibits at multiple shows each year the same exhibit. Then renting your tradeshow booth could end up costing you more money than owning it. But, The creation of a truly unique exhibit can be more challenging when you’re renting. Plus, Las Vegas custom exhibit rentals may not always be brand new, and may, show some signs of wear and tear. You will also need to plan ahead to ensure the rental you require is available. However, by knowing the limitations and the benefits at the outset, you may find that renting may be just the thing you need to help take your company or organization to the next level.